Proceeds go to:
- Promote the "Oakland Innovators Awards" which offer financial rewards to pioneering community groups and individuals.
- Produce a series of creative multi-media projects & exhibits that raise awareness about Oakland's unique history.
- Support a unique Summer calendar of fun, free cultural events in local public spaces.
RETAIL OUTLETS
Verse
(men's / women's / kids)
461 9th Street
Oakland, CA 94607
(510) 663-4400
Montano Velo
(men's / women's)
4266 Piedmont Avenue
Oakland, CA 94611
(510) 654-8356
Greetings
(men's / women's / kids)
4152 Piedmont Avenue
Oakland, CA 94611
(510) 547-2555
Grand Lake farmer's market
(men's / women's / kids)
Splash Pad Park
9am - 2pm Saturdays
(510) 835-2229
Temescal farmer's market
(men's / women's / kids)
Claremont DMV lot
9am - 1pm Sundays
(510) 835-2229
Oakland Museum of CA
(men's / women's / kids)
1000 Oak Street
Oakland, CA 94607
(510) 238-6305
Pro Arts Gallery
(men's / women's / kids)
550 2nd Street
Oakland, CA 94607
(510) 763-4361
Well
(men's / women's / kids)
4233 Telegraph Avenue
Oakland, CA 94609
Crackerjacks
(kids only)
14 Glen Avenue
Oakland, CA 94611
(510) 654-8844
Drift
(men's / women's)
815 Washington Street
Oakland, CA 94607
(510) 444-8815
Silver Moon
(kids only)
3221 Grand Avenue
Oakland, CA 94610
(510) 835-2229
Representing the strange luster & oddball spirit that is East Bay Life.
It appears that Oakland pride is quite contagious! It's nice to see the proliferation of different Oakland T-shirt designs currently hitting the racks. But as you know, our roots run way deeper than any screen-print could ever convey. The true purpose here is to creatively promote our enduring love for "original Oakland charm" in the face of a constantly mutating culture, population and landscape. When you rock the roots, you evoke all the hidden history & rebel spirit of The Town, in its many incarnations. This way successive generations of young Oaklanders can gain a deeper understanding of the place they call home. Thanks for helping to spread the local love.

